SUBJECT: Your Follow Up Plan - 7 Steps for Keeping Your Customer

Hi [Name]

Reading my Special Report, “Why You Need to Follow Up with Your Customers”, may have brought up some questions. I don’t yet know what you’d like to specifically ask, but I can tell you one common question that arises, time and again…

“How do I *keep* my customer, once I’ve got him?”

It boils down to nurturing the relationship, and taking care of the little details. And you can do much of this through your follow ups. Here are some tips… During your follow up contact, always: 

- Thank him for his purchase

- Reassure him that he made a good decision
	
- Offer him valuable content in the form of tips or shared experience

- Take care of any problems promptly

- Always accept responsibility for your mistakes

- Invite him to let you know niche needs that have not yet been met

- Make sure he has no unanswered questions that could lead to dissatisfaction 

In other words, keep your focus on anticipating and fulfilling his niche needs – especially during follow ups!

Warmly,

NAME

P.S. If you’d like to learn about methods to help you achieve these goals, check out:

[INSERT URL: The Money’s in the Follow Up: Your Follow Up Cash Plan]